Wheels Up: Airline Business Plan Development is unique because it concentrates specifically on the airline business rather than generic businesses. It incorporates features other plan books neglect. Modern trends are identified and discussed in detail to help the reader understand the importance of creating flexibility within the business plan. Flexibility is vital for an airline to be successful in today’s increasingly competitive environment. Failure to understand recent and future trends in a new aviation environment could lead to failure. This second edition is aimed at a variety of readers including academic students, both undergraduate and graduate, business professionals, and entrepreneurs. It concentrates on business plan development suitable for airlines of all sizes, from single-engine single pilot operations to international jet operations. Regardless of a company’s size, the main elements of the airline business plan remain the same.
About the Author
John Wensveen earned a Ph.D. in International Air Transport Management from the University of Wales Cardiff (United Kingdom) and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria (Canada). Dr. Wensveen is Managing Director of Airline Visions LLC, a leading aviation consultancy and advisory firm specializing in the development of business plans for start-ups world-wide. Prior to his current role, Dr. Wensveen was one of the founding executive team members and Vice President of International Development at Maxjet Airways–a leading business class airline operating on the trans-Atlantic. Dr. Wensveen was a Professor of Airline Management at Embry Riddle Aeronautical University and is currently an Adjunct Professor of Business at University of Maryland University College. He is coauthor of Air Transportation: A Management Perspective and is a regular contributor to the media as an expert analyst on aviation matters.
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