Reboot Your Business – A step-by-step guide to reinventing your business for maximum growth is written in three sections. The first challenges the SME business owner to consider their venture through the lens of the enormous change that is impacting us all today as progress gets faster and mediocrity gets left behind. The second is a guide to how to raise cash in order to execute a new plan and especially sources of FREE funding. The final section is a week by week programme aimed at making incremental improvements to the reader s business. Readers will also have access to a set of exclusive online tools. Generally, in life, if you start out at something like a sport, for example, you practise a lot, improve and get more competitive; you then start winning medals and ultimately have the opportunity to retire a champion. And that s how it used to be in business, but no more, alas! The fact is that the average business has less life in it than the average dog. Sadly, 80% of businesses fail within five years and of the 20% still standing, 80% of those statistically will fail in a further five years. As the more numerate amongst you will already have worked out, 20% of 20% is just 4% – yes, a measly 4% survive ten years. That’s 96% failure. I mean, come on, these are precious entities that have tied up people’s lives, cash, and dreams for years and they are just dropping like flies. It seems crazy, doesn’t it? Why does it happen? How can you prevent it happening to your business? These are the two questions that this book sets out to answer, and if you can’t answer these two questions as a business owner, then you may be steering your own ship at the moment, but ultimately you will be steering it as effectively as Captain Edward John Smith steered his. And he managed to drive the Titanic into an iceberg. Interestingly, the activity of organising the deck chairs on the Titanic as a strategy to try to calm passengers and remove their focus from the lack of lifeboats has become a famous metaphor for all activities with no real benefits. This is, however, the description that best sums up the groundhog-day way in which most leaders that I see are operating their ventures. This book inspires new thought and action so that readers can create a new and better future for both themselves and their businesses.
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| Weight | 0.72 lbs |
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