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International Marketing

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    EAN: 9780077122850 SKU: MCGRAW-HILLHIGHEREDUCATION- Category:
    The third edition of “International Marketing” provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it’s an ideal text for students studying international marketing.

    Product information

    Manufacturer McGraw-Hill Higher Education Author Pervez N. Ghauri
    NumberOfItems 1 Item Weight 0.00 Pounds
    ItemDimensions 7.76 x 1.14 x 10.35Inches binding Paperback
    Amazon Category Books EAN 9780077122850
    ISBN 0077122852      

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