Name: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
SKU: AMACOM-9780814415566
Availability: InStock

As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth–specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides the knowledge and tools necessary to keep your business not only operating, but growing in any economy. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Readers will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising–among many other essential insights. Plus, the fourth edition incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.

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PartNumber	9780814415566	Manufacturer	AMACOM
Brand	Amacom	Author	Sherman, Andrew J.
ReleaseDate	2011-04-13T00:00:01Z	Item Weight	2.30 Pounds
ItemDimensions	7.5 x 1.5 x 10.25Inches	NumberOfItems	1
binding	Hardcover	Amazon Category	Books » Business & Money » Industries » Retailing Industry
Amazon Category	Books » Business & Money » International Business & Investing	Amazon Category	Books » Business & Money » Business Development & Entrepreneurship » Business Franchises
Amazon Category	Books » Business & Money » Business Development & Entrepreneurship » Small Business	Amazon Category	Books » Law » Business Law
Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » International Business	ISBN	0814415563
EAN	9780814415566

Weight	2.30 lbs

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

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