Name: Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice
SKU: PEARSONEDUCATION-
Availability: OutOfStock

Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice

$325.12

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Product information

Brand	Pearson Education	Author	Dave Chaffey
Manufacturer	Trans-Atlantic Publications	Item Weight	2.90 Pounds
ItemDimensions	10.3 x 7.6 x 1Inches	NumberOfItems	1
binding	Pocket Book	Amazon Category	Books » Specialty Stores » Textbook Rental ASINs
Amazon Category	Books » Business & Money » Business Management & Leadership » Business Management	Amazon Category	Books » Computers & Technology » Internet & Social Media » E-Commerce
Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » Business Management	Amazon Category	Books » Specialty Boutique » Textbooks » Computer Science
ISBN	0273786547	ISBN	9780273786542
EAN	9780273786542

Weight	2.90 lbs

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Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice

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