Name: Consumer Behavior
SKU: CENGAGELEARNING-45468028
Availability: OutOfStock

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today�s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

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PartNumber	45468028	Brand	Cengage Learning
Author	Hoyer, Wayne D.	Author	MacInnis, Deborah J.
Author	Pieters, Rik	Manufacturer	Cengage Learning
NumberOfItems	1	Item Weight	2.60 Pounds
ItemDimensions	8.5 x 0.75 x 10.75Inches	binding	Paperback
Amazon Category	Books » Specialty Stores » Textbook Rental ASINs	Amazon Category	Books » Business & Money » Marketing & Sales » Marketing & Consumer Behavior
Amazon Category	Books » Business & Money » Marketing & Sales » Marketing	Amazon Category	Books » Self Service » Special Features Stores » Popover Test
Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » Business Marketing	ISBN	9781305507272
ISBN	1305507274	EAN	9781305507272

Weight	2.60 lbs

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Consumer Behavior

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