International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and “bottom of the pyramid” concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

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Brand	Sage Publications (CA)	Author	Baack, Professor Daniel W
Author	Harris, Professor Eric G	Author	Baack, Professor Donald E
Manufacturer	Sage Publications (CA)	NumberOfItems	1
Item Weight	3.65 Pounds	ItemDimensions	8.4 x 1.3 x 10.9Inches
binding	Hardcover	Amazon Category	Books » Specialty Stores » Textbook Rental ASINs
Amazon Category	Books » Business & Money » Marketing & Sales » Marketing » Global Marketing	Amazon Category	Books » Business & Money » Marketing & Sales » Marketing » Multilevel Marketing
Amazon Category	Books » Self Service » Special Features Stores » Holiday Books	Amazon Category	Books » Self Service » Special Features Stores » Citi Free One-Day Shipping
Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » Business Marketing	Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » International Business
ISBN	9781452226354	ISBN	1452226350
EAN	9781452226354

Weight	3.65 lbs

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International Marketing

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