Marketing Management

$246.15

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.The 3rd edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today’s classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end o each chapter and in McGraw-Hill’s CONNECT, along with marketing plan project suggestions.

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PartNumber	Illustrations, unspecified	Manufacturer	McGraw Hill
Brand	McGraw-Hill Education	Author	Marshall, Greg
Author	Johnston, Mark	NumberOfItems	1
Item Weight	1.81 Pounds	ItemDimensions	8.4 x 0.59 x 10.8Inches
binding	Paperback	Amazon Category	Books » Specialty Stores » Textbook Rental ASINs
Amazon Category	Books » Business & Money » Marketing & Sales » Marketing	Amazon Category	Books » Self Service » Special Features Stores » Popover Test
Amazon Category	Books » Specialty Boutique » Textbooks » Business & Finance » Business Marketing	EAN	9781259637155
ISBN	1259637158

Weight	1.81 lbs

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Marketing Management

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